Manchester Liberal Democrats are pleased to announce that the ‘I ♥[Love] MCR’ campaign generated over £900k of free media for the city (eighteen times more than the cost of the campaign). The campaign cost Mancunians just £50k to set up and that money is now being reimbursed from the Coalition Government’s Recovery Scheme.
Chorlton Lib Dem Councillor Victor Chamberlain who uncovered these figures said: “The ‘I ♥ [Love] MCR’ campaign helped to unite the city following August’s riots. Thanks to the Government’s support the campaign has had a positive economic impact for our city too. I am pleased that Liberal Democrats in Government have helped Manchester following these riots; I know Nick Clegg was really impressed with the campaign when he visited Manchester just after the riots took place.”
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